THE YOU DECIDE UNDERAGE DRINKING PROGRAMME CONSISTS OF EDUCATIONAL MATERIAL, IS SUPPORTED BY THE FOLLOWING:
Founder and funding partners
DTI (Department of Trade and Industry):
This Ministry in government has recognized the issue at hand, and are aligning trade and consumers around more responsible, healthy and constructive conduct in terms of alcohol consumption – including the issue of underage drinking.
NYDA (National Youth Development Agency):
This agency is aimed at creating and promoting coordination in youth development matters. Since the effects of underage drinking are considered inhibiting to the future prospects of the country’s youth, the NYDA have joined the fight..
ICAP (The International Center for Alcohol Policies):
ICAP is a not-for-profit organisation, supported by major producers of beverage alcohol. They have been involved in the development of the educational material.
ARA (The Industry Association for Responsible Alcohol Use):
The ARA is registered as a non-profit organisation (NPO) with the Department of Social Development and is focused on the prevention of the negative consequences of alcohol abuse across all ages. They have been involved in the development of the educational content.
SADAG (South African Depression and Anxiety Group):
SADAG has been at the forefront of providing counselling services, mental health awareness programmes, powerful media campaigns, school talks and rural outreach initiatives to communities across South Africa. SADAG is the partner on the counseling side of the You Decide project.
loveLife builds on the innate optimism of young people, promoting a holistic lifestyle approach aimed at encouraging youth to maintain an HIV-free lifestyle and achieve their goals through self-motivation. The teen material will be placed in the 18 Y-Centres, which are created to provide skills development, sexual health info and recreation in non-clinical settings.
Provincial Departments of Basic Education:
The Department deals with all schools from Grade R to Grade 12, and adult literacy programmes. Drinking is a serious issue in many South Africa schools, and the Provincial Departments of KwaZulu-Natal, Limpopo, Mpumalanga, Eastern Cape and Limpopo have endorsed this educational programme and have partnered in reversing the tide of underage drinking.